Color is the most important feature of any website (Narang, 2006). According to the research, the overwhelming majority of users claim that color is the primary reason why they like a website or buy a product it is promoting. It affects them on the psychological level by inciting either positive or negative emotions, thus affecting mood. The use of color can make or break a website. Therefore, designers pay specific attention to this aspect (Grannell, Sumner, & Synodinos, 2012). The most commonly used colors in web design are blue, green, white, and beige. Tan background (also called beige) is very common. It is used for website design because this color is associated with warmth and light (Chapman, 2010). In this short essay, the author explores why beige is so popular in website design and how it harmonizes with other colors to create the immaculate aesthetics.
Beige background is flexibile and has a neutral nature. Depending on the colors surrounding it, it can take on cool or warm tones. It changes dramatically from being nearly gray to beautifully rich and warming (Smashing Magazine, 2012). It makes blue sparkle if shades are selected carefully. Therefore, these colors are often used in combination. Like brown, tan background can also be perceived as dull. However, everything depends on the rest of the content. Carefully selected colors and text can make beige look luxury and elegant. Similar to the cream background, tan color can be associated with high quality, reliability, and sophistication. In general, the tan aesthetic is calm and conservative. It means that it can be used in many contexts and combine with many other colors and design features.
Application of Tan Background
Now that we learned about the qualities of beige and tan, it is useful to look at how they are applied in practice in the sphere of website design. When selecting the color, it is recommended to identify the target audience first. Thus, an educational website for children needs bright colors. Red, blue, yellow, pink, and others are the most suitable, while using the tan textured background here would be a terrible idea. However, if the website is created for the serious adult audience (e.g., business people), the light tan background and beige colors will make it look more professional and trustworthy. This color scheme helps to focus on the content. As a result, the reader does not get distracted by bright patterns in the background. The combination of beige and green is often used to highlight the organic nature of the product or service because people identify these colors with nature and earth.
Tan background is sensitive to social and color contexts (Finger, 2013). It means that one should consider the negative connotations associated with this color in some cultures. While in some cultures, this color is associated with warmth and nature, in others, it evokes the thoughts about mourning or even death. A warm and creamy shade may change its look. When combined with some colors, it makes the website look dull and sallow. Instead of communicating the feeling of comfort and warmth, too much beige can be perceived negatively even by those who love this color.
To summarize, tan background texture is the best solution. If one wants to attract attention to the content or make the website look classy and well-organized, beige or tan background fits perfectly. This color is sometimes called dull. However, it can actually be more winning than white or blue because it can be easily combined with other colors and add sophistication to the overall aesthetics. A carefully selected palette with beige as the basic color is always a good choice if the designer does not want to make the website too formal but at the same time aims to incite users’ trust.
This short essay sample is dedicated to the use of tan background in website design. It can be used for reference only, so do not cite any parts of this text without permission. If you want to have an essay on a similar topic, please use our professional writing services.
Chapman, C. (2010). Color inspiration: Wonderful uses of beige. Retrieved from https://code.tutsplus.com/articles/color-inspiration-wonderful-uses-of-beige–net-11007
Finger, P. (2013). The awesomeness of beige. Retrieved from https://www.webdesignerdepot.com/2013/09/the-awesomeness-of-beige/
Grannell, G., Sumner, V., & Synodinos, D. (2012). The essential guide to HTML5 and CSS3 web design. New York, NY: Apress.
Narang, S. (2006). Designing websites according to the ancient science of directions – web vastu. Smita Jain Narang.
Smashing Magazine. (2012). Psychology of web design. Freiburg, Germany: Smashing Media.